Cause and effect

It is the people in the company who actually achieve the objectives. Therefore it must be the first element of a successful personnel policy to match the company objectives with the goals and abilities of its employees.
Efficiency and productivity do not have to be contradictory to concerns and values of the workforce.
When a person is at work their ethic principles are the same as in private life.
A person will persue the realization of professional objectives with the same effort he or she is willing to devote to the fulfillment of private goals.